Postmodern factors that feature in music videos:
Irony - the use of words to convey a meaning that is opposite of its literal meaning.
Playing with conventions -
Intertextuality - the relationship between texts, especially literary ones.
Black humour - leaves you answering more questions.
Pastiche - pasting together and commenting on things of the past.
Magic realism - exaggeration.
Different perspectives - excusing all values of judgement.
Bricolage - construction or creation from a diverse range of available things.
Cultural flattening - weakening and devaluation of cultural identities, symbols, icons, and traditions.
Knowingness - cynicism (people are motivated for self interest)
Hybridisation - swap purity for new combos of genres, styles and media.
Eclecticism - Drawing upon multiple theories/ideas to gain complementary insight.
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